I am currently a marketing PhD student at University of Hawaii studying consumer behavior and marketing theory. I have 7 years of experience in marketing management and advising startups in Utah and Oregon, 2.5 years or experience working in economic development in rural Kenya, and 8 years of experience both working in marketing management and lecturing marketing courses at Vietnam National University and Foreign Trade University, both in Hanoi. My first startup was a record label. My most recent startup was a language school. I've also helped start an environmental social enterprise. I've mentored startups on marketing strategy topics throughout my career.
How to work with me
What I can offer
I specialize in international marketing strategy. I have mentored small businesses in Utah and Oregon in the USA, Nyanza in Kenya, and Hanoi in Vietnam. I can help you develop a marketing strategy to eventually grow into international markets. I also enjoy working with startups who are in the initial stages of development.
My expectations for a successful mentoring relationship
I'm seeking a relationship with good communication, regular meetings, and honest, candid communication. I'm looking for an organization that is eager to identify opportunities in the market.
How entrepreneurs can prepare before we start
A clear definition of their customer base, products, sales figures, and sales projections (rudimentary versions are okay)
Company:CILD - Cooperative for International Language Development (Vietnam)
United States of America,
International: Global Markets
Management: Growth and Development
Management: Planning and Goal Setting
Marketing: Advertising and Promotion
Marketing: Branding and Identity
Marketing: Business Development
Marketing: Market Research
Marketing: Marketing Strategy
Marketing: Public Relations and Media
Marketing: Social Media
Marketing: Web Marketing
Operations: Packaging and Labeling
Starting Up: Business Planning
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